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BMW Motorsport)
BMW M is a subsidiary of German car manufacturer BMW AG created in May 1972. BMW M, also known as M-Technik or just "M" (for Motorsport) was initially created to facilitate BMW’s racing program, which was very successful in the 1960s and 1970s. The first racing project was BMW’s 3.0 CSL; in the late 1970s the first modified street legal road cars were produced for the contracted racecar drivers as their personal vehicles.
BMW M modified street-cars for the public
After the success of BMW M in racing venues and the growing market for high performance sports cars, M introduced cars for sale to the public. The very first M badged car for sale to the public was the M1, revealed at the Paris Motor Show in 1978. The M1, however, was more of a racecar in domestic trim than an everyday driver. The direction of the M cars changed with the 1979 release of the M535i, which was a high performance version of BMW’s popular 5-Series mid-size sedan. Since 1978 BMW M has offered modified versions of nearly every car on BMW’s production line, excluding the 7 Series and X Series sport utility vehicles. To this day BMW M continues to serve up some of the most highly tuned street-cars available in full production. BMW M offers modified engines, suspension, interior trim, aerodynamics and exterior styling. The objective of BMW M is to sell factory production sports cars that are comfortable enough for everyday use while offering uncompromised driving satisfaction and performance.
Competition
Auto tuning has become a worldwide market providing mild to exotic modifications. Many aftermarket companies have been formed that will modify your car, independent of the manufacturers control. Daimler-Chrysler is one of BMW’s top competitors, and offers a similar motorsports division to their customers known as AMG. AMG, like BMW M, is an in-house tuning company that has a direct relationship within the parent company. Although Audi GmbH offers similar packages on its cars, which bear an "S" badge {such as the S4, S6, and S8). However, Audi's modifications are considered more of an optional package than a special construction by a historically significant counterpart.
2004 Models
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