Robert A. "Bob" Lutz (born February 12, 1932, in Zurich, Switzerland) is the Vice-Chairman of General Motors Corporation, responsible for product development at the world's largest automaker.
He was previously an executive at Exide Corporation , Chrysler Corporation (now DaimlerChrysler), where he oversaw the development of the Dodge Viper and Plymouth Prowler automobiles, and Ford Motor Company, where he led the creation of the short-lived Merkur brand.
One of his earliest jobs in the auto industry was at BMW, and he takes some credit in the development of the BMW 2002.
Before assuming his present post at GM, he was an investor in the Cunningham C7 project, which endeavored to develop an American-built exotic autombile, or "supercar".
While at General Motors, Lutz championed the exporting of the Holden Monaro to the United States as the Pontiac GTO. Other cars such as the Cadillac Sixteen show car, Pontiac G6 and Pontiac Solstice roadster are said to be Lutz initiatives.
A former aviator in the U.S. Marine Corps, Lutz published his memoirs, under the title Guts. He is also known as a collector of aircraft and classic automobiles.