Trident gum is a brand of sugarless chewing gum popular in the United States.
Introduced in 1960, the Trident brand was the first national brand of sugar-free chewing gum. Developed by the American Chicle company in response to medical discoveries linking sugar to dental caries, the original Trident formula contained three enzymes thought to soften dental tartar, but was sugared. (The name "Trident" derives from the three enzymes to promote dental health.)
When artifical sweeteners became widespread in the early 1960s, the formula was changed to use saccharin instead of sugar, and Sugar-Free Trident was introduced in 1964 was introduced with the slogan "The Great Taste that is Good for Your Teeth". American Chicle's marketing was one of the first national campaigns to promote dental health through chewing gum.
The National Aeronautics and Space Administration dispensed Trident gum to the first Gemini astronauts.
In the mid-1960s, the Adams gum company acquired American Chicle and introduced a new slogan for Trident: "4 out of 5 Dentists surveyed would recommend sugarless gum to their patients who chew gum." The phrase became strongly associated with the Trident brand.
Trident is currently manufactured and distributed by Cadbury Adams USA LLC.
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